BLACKPILLAR / DIGITAL SERVICES FOR BUSINESS

Websites, CRM and AI agents for your business

We build websites that bring in enquiries, CRMs that keep sales organised, and automations that help your team prepare quotes and answer customers.

One project or a connected system

Start with a website, a CRM or one automation. Connect them as your business needs grow.

PICTURE IT IN YOUR COMPANY

From first visit
to booked job

A customer journey for a service business. Each part can work on its own, or become one connected system.

  1. 01A customer finds you

    A clear website explains your services

  2. 02Their question gets an answer

    An assistant helps capture the request

  3. 03The lead lands in your CRM

    One record with an owner and next step

  4. 04A draft quote is prepared

    Your team checks the details and price

  5. 05The job gets booked

    The agreed work moves to your calendar

Illustrative setup for a service company

01 / WHAT WE BUILD

Tools for finding customers
and getting work done

Choose a service below to see what you can order, what it includes and how it could work in your company.

Custom CRM

Keep customers, enquiries and follow-ups in one place

CRM workspaceIllustrative concept
Northline salesAll enquiries
New2 leads
Alex Morgan

AC installation
Three rooms

Call back
Sam Lee

Annual service

Website
Quoted1 lead
Jordan Ellis

Office cooling
Quote prepared

Follow up
Booked1 job
Riley Parker

Home installation

Site visit

Customer details sit in inboxes and spreadsheets, so enquiries are easy to lose.

WHAT YOU GET

  • Customer records with notes and contact history
  • Enquiry and sales stages with assigned owners
  • Follow-up reminders and a sales overview

FOR EXAMPLEAn installation company can see who requested a quote, who needs a call and which jobs are ready to book.

Discuss this service

Business websites & landing pages

Show what you sell and make it easy for customers to contact you

Your company websiteIllustrative concept
northline.example
NORTHLINEServices   About   Contact

Comfort
at home

Air conditioning, installed around your life

Request a quote ↗

Visitors cannot quickly understand your offer or find a simple way to ask for a quote.

WHAT YOU GET

  • A website or campaign landing page for desktop and mobile
  • Clear service descriptions and contact options
  • Enquiry forms connected to email or your CRM

FOR EXAMPLEA local service business gets a site that explains its services, shows its service area and collects quote requests.

Discuss this service

Quote-request automation

Spend less time copying enquiry details and preparing quotes

Enquiry → draft quoteIllustrative concept
✉ NEW ENQUIRYInstallation request

“We need cooling for three rooms. Can you send a quote?”

DETAILS COLLECTED

✓ Customer details
✓ Three rooms
✓ Installation request

NORTHLINEDraft quote

Alex Morgan
Home installation

Room assessmentIncluded
EquipmentTo confirm
InstallationDraft scope
Review before sending

Every request means reading an email, copying details and building another quote by hand.

WHAT YOU GET

  • Quote requests collected from forms and email
  • Draft quotes using your templates and agreed pricing rules
  • A review queue before quotes are sent

FOR EXAMPLEA website enquiry becomes a customer record and a draft installation quote for your team to check.

Discuss this service

SEO & search visibility

Make your services easier to find on Google

Search appearance previewIllustrative concept
Northline Services · northline.exampleAir conditioning for your home | Northline

Explore installation, maintenance and repair services. Find the right option and request a quote.

✓ Clear service pages✓ Connected site structure✓ Search-ready metadata✓ Indexing checks

Your site may have missing service information, unclear page titles or technical issues that make pages harder to find.

WHAT YOU GET

  • A review of indexing, page structure and loading issues
  • Page titles, descriptions and internal links
  • Service content improvements and search performance tracking

FOR EXAMPLEA contractor gets clearer pages for its actual services and locations, with technical fixes and a way to monitor search traffic.

Discuss this service

AI agents & assistants

Handle repeat questions and prepare routine work for your team

Customer assistantIllustrative concept
Northline assistant
Do you install in older homes?
Yes. We start with a site visit to check access, electrical supply and the rooms you want to cool.Source: your approved installation guide
Request a site visit
Enquiry and conversation passed to your CRM

Your team repeatedly answers the same questions and asks customers for missing information.

WHAT YOU GET

  • Assistants for customer questions or internal company knowledge
  • Connected actions such as creating CRM tasks or preparing replies
  • Human handover and approval for important decisions

FOR EXAMPLEAn agent answers questions about your services, collects project requirements and creates a CRM enquiry for your team.

Discuss this service

Integrations & internal tools

Connect your existing systems and remove repeated data entry

Your tools, connectedIllustrative concept
Website
Email
Your CRM
Job calendar
Accounting

People copy the same information between apps and chase updates across several spreadsheets.

WHAT YOU GET

  • Connections between your website, CRM, email and other supported apps
  • Internal forms and dashboards for daily tasks
  • Status updates, notifications and checks for missing information

FOR EXAMPLEAn approved order updates the job board and notifies the person responsible without retyping the customer details.

Discuss this service

Already have a website or CRM? We can discuss improving and connecting the tools you use. Integrations depend on the access and APIs those systems provide.

02 / SEE HOW IT COULD WORK

A real business task
A concrete solution

Three illustrative examples of the systems we can build. Select one to see what comes in, what happens and what your team receives.

Example solutions · fictional businesses and data

SMALL INSTALLATION COMPANY

From a website visit to a quote ready to check

A customer asks your installation company for air conditioning. Their details move from your website into your CRM and a draft quote.

  1. Collect the requestThe form asks for contact details, location, property type and the requested installation
  2. Create a CRM enquirySave the details in a customer record, assign an owner and mark the enquiry as new
  3. Prepare a draft quoteUse the company’s template and agreed pricing rules, flagging details that still need confirmation
New installation enquiryDraft quote
Customer
Alex Morgan · example customer
Request
Air conditioning for three rooms
Source
Website enquiry form
CRM status
New enquiry · owner assigned
To confirm
Site visit and installation requirements

Quote preparationCustomer details and requested work are added to your quote template. Prices follow your agreed rules; missing information is flagged.

Your team checks one enquiry record instead of retyping the request across several tools

A BUSINESS COMPARING SUPPLIER OFFERS

Compare offers without building the table by hand

You requested the same equipment from three suppliers. Their offers arrive as separate emails and PDFs with different formats.

  1. Collect the offersBring the relevant emails and attachments into one request record
  2. Prepare a comparisonExtract quoted items, quantities, prices, delivery times and payment terms with links to the originals
  3. Flag gaps and differencesHighlight missing prices, different quantities or unclear delivery terms
Supplier comparisonReview needed
Request
Office equipment · 12 units
Offers received
Three supplier documents
Compared fields
Item, quantity, price and delivery
Flagged difference
One offer lists only 10 units
Evidence
Link to each original quote

Details worth checkingMissing terms and differences appear beside the comparison. Your buyer checks the source documents and decides which offer to accept.

The comparison is prepared for you, with differences visible before you make a purchasing decision

A SERVICE BUSINESS ANSWERING RECURRING CUSTOMER QUESTIONS

Answer common questions and capture the next enquiry

A visitor asks what to prepare before an installation. The assistant uses your approved guide, then collects details if the customer needs help from your team.

  1. Check approved informationFind the relevant instructions in the company’s approved installation guide
  2. Answer from the guideExplain the preparation steps and show the source used for the answer
  3. Hand over when neededIf the guide does not cover the situation, collect contact details and pass the question to the team
Website assistantSource included
Customer asks
What should I prepare before the visit?
Answer source
Your approved installation guide
Assistant explains
Access, preparation and what to expect
Follow-up request
A question about an unusual property
Handover
CRM task with the conversation attached

Connected to your businessThe assistant can use your approved information and connected tools. Questions outside that information go to the right person.

Customers get a useful first answer and your team receives the context needed to continue

Illustrations of possible projects; the final setup is agreed around your services, tools and working practices

03 / WORKING TOGETHER

From your idea
to a tool you can use

You work directly with the developer. Start with the business problem and the tools you already have.

  1. 01 / TELL US WHAT YOU NEED

    Choose the problem

    A new website, leads getting lost, quotes taking too long or repeated customer questions. Tell us what you want to improve.

    A clear list of what to build
  2. 02 / SEE THE PROPOSAL

    Agree the project

    We define the features, connections, delivery stages and price, including any ongoing hosting or AI service costs.

    Deliverables and costs agreed before development
  3. 03 / BUILD, TEST & LAUNCH

    Put it to work

    Review the working version, test it with your team and launch the agreed solution with a walkthrough of how to use it.

    A working tool and a practical handover

LET’S TALK ABOUT YOUR BUSINESS

What would you like
us to build?

A website, CRM, quote automation, better search visibility or an AI agent. Tell me what your company does and what you need help with.

Tell me about your project Opens your email app

Łukasz Stańczyk

Founder & Software Developer

contact@blackpillarstudio.com

Direct contact with the person building your solution

Meet the studio

Solution concept

A visual concept for fictional Northline Services